TY - BOOK AU - Simmons,John AU - Simmons, John AU - Simmons, Matt TI - Winning Together : The story of the Arsenal brand SN - 9781904879602 PY - 2006/// PB - Cyan Books N2 - “There’s a knowledge of Arsenal that you get from a lifetime of supporting the team. Add to this a knowledge of brands and it makes fascinating reading.” Frank McLintock, former Arsenal captain UR - https://international.scholarvox.com/netsen/book/10151756 ER -