Kumar, V. <br/><br/>
Essentials of Marketing Research 
['Kumar, V.', 'Aaker, David A.', 'Day, George S.'] 
 - p. 
<br/><br/> Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented. 
<br/><br/><label>ISBN: </label>9780471412359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>