TY  - BOOK
AU  - Tresidder,Richard
AU  - Tresidder, Richard
AU  - Hirst, Craig
TI  - Marketing in Food, Hospitality, Tourism and Events: A Critical Approach
SN  - 9781906884222
PY  - 2012///
PB  - Goodfellow Publishers
N2  - Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout
UR  - https://international.scholarvox.com/netsen/book/88961230
ER  -