TY - BOOK AU - Martinoia,Rozenn TI - Businessmen as Knights of the Social Ideal: Alfred Marshall and the Moralization of Capitalism PY - 2012///. N1 - 41 N2 - This article explores the role of businessmen, described by Marshall, in progressing toward a social ideal. Analysis is based on a perfectionist reappraisal of Marshall’s principle of justice, supported by a historical perspective and some of his unpublished papers. A broadening of businessmen’s economic chivalry in the social space is updated and questioned. More particularly, attention is paid to the evolutionist conception of morality that underlies this process UR - https://shs.cairn.info/journal-papers-in-political-economy-1-2012-1-page-157?lang=en ER -