TY  - BOOK
AU  - Ben Nasr,Imed
AU  -  Hallem,Yousra
AU  -  Houanti,L’Hocine
AU  -  Abbes,Intissar
TI  - The power of Nutri-Score: What are the consequences on the perceived value of products with complex nutritional properties?
PY  - 2024///.
							
N1  - 13
N2  - This article examines the impact of the Nutri-Score on consumer perception of products with complex properties. An experimental study was conducted with 260 respondents who were presented with two fictional packages featuring either a Nutri-Score A or E. The results show that the Nutri-Score A enhances perceived quality but does not affect perceived risk, thereby mediating the influence of the Nutri-Score on the product’s perceived value and consumers’ purchase intentions. The perceived harmfulness of the product appears to play a moderating role in these relationships. These findings highlight the importance for brands to consider the growing significance of the Nutri-Score in consumer product evaluation
UR  - https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2024-5-page-87?lang=en&redirect-ssocas=7080
ER  -