TY  - BOOK
AU  - Hémar-Nicolas,Valérie
AU  -  Ezan,Pascale
TI  - Well-being and food: An identification of communication levers for child consumers
PY  - 2018///.
							
N1  - 80
N2  - While some food brands seek to deploy a well-being promise in their communications, this article aims to define the profile of a food well-being that respects young consumers’ needs. The study tackles the concept of well-being from a children-centered perspective, based on advertising content and analyzing children’s responses through the lens of positive psychology. It thus highlights how brands may promote food well-being toward children while respecting the child’s specificities. It shows that, from the children’s perspective, food generates objective and subjective as well as transient and durable well-being. While reminding us of the effect of food on vitality, health, sensory, and social pleasure, it specifically advocates considering the child as an actor of his/her food consumption and valuing his/her needs for autonomy, responsibility, and strong affective links as sources of well-being
UR  - https://shs.cairn.info/journal-decisions-marketing-2018-4-page-77?lang=en
ER  -