TY  - BOOK
AU  - Rivière,Arnaud
AU  -  Bourliataux-Lajoinie,Stéphane
TI  - The effects of tourist m-services on a city’s value proposition
PY  - 2017///.
							
N1  - 37
N2  - In an increasingly competitive environment between tourist destinations, more and more French cities intend to enrich their value proposition by introducing tourist mobile services (m-services). In order to analyze the effects of these m-services, the approach adopted in this article consists of transposing the perceived value framework to a city context, by means of a qualitative study carried out with twenty-eight French tourists. In contrast both to the growing enthusiasm that tourist destinations have for m-services and to academic considerations related to tourist marketing, the results challenge in part the ability of tourist m-services to increase the city’s value proposition, as perceived by tourists during the pre-travel stage
UR  - https://shs.cairn.info/journal-decisions-marketing-2017-1-page-101?lang=en
ER  -