D’Haussy, Julie

Instagrammers, media and activism: an exploratory study of mediascapes and the issue of overweight - 2022.


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‪In the context of increasing use of social networks, the forms and tools of activism are rapidly changing. This article examines the figure of the “activist Instagrammer” and the info-communication issues raised by this figure. Using Olivier Blondeau’s concept of “activist mediascapes” we present the results of an ethnographic investigation into the fight for bodily diversity in French-speaking Belgium. By highlighting the complexity of the dynamics at play and the multitude of actors involved this article offers an unconventional reading of the movements under consideration.‪