Mellet, Kevin <br/><br/>
The quest for marketing 

 -  2024.<br/>							 
<br/><br/> 65 
<br/><br/> When did gender become a focus of interest in French social science publications, and who is responsible for this engagement? Has this focus intensified compared to the past, and has the production of knowledge on gender supplanted the investigation of other forms of domination, as is sometimes suggested? Given the impossibility of examining the entirety of academic output over an extended period, speculation often prevails over empirical analysis. To contribute to these debates, as well as to the history and sociology of the social sciences, this article draws on tools from natural language processing – language models – to identify various modes of exploring gender relations within a large corpus. Applied to scientific articles from 120 French social science journals published since the beginning of the twenty-first century, this methodology yields several significant findings. Although the proportion of gender-related content in academic publications has undeniably increased over the past twenty-five years – albeit from a low initial baseline –, it remains finally limited. Pronounced disciplinary differences are evident, as are variations in the institutionalization of this approach. Furthermore, knowledge production on gender continues to be predominantly undertaken by women. Finally, the share of publications that integrate gender analysis with the exploration of other social relations is increasing slightly, though it remains marginal, and gender has not replaced class as a category of analysis.