Ríos Manríquez, Martha <br/><br/>
Corporate Social Responsibility from the Perspective of Generation Z 

 -  2026.<br/>							 
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<br/><br/> This article aims to analyze the influence of the ISO 26000 standard variables on Corporate Social Responsibility (CSR) from the perspective of Generation Z in companies located in Celaya, Guanajuato. A convenience sample of 51 employees from 51 companies was surveyed. Descriptive, correlational (Pearson’s chi-square), and multiple linear regression analyses were applied. The results indicate that most young workers perceive their companies as socially responsible. The proposed model suggests that all evaluated variables have a significant influence on CSR perception. Additionally, areas for improvement were identified in human rights and labor practices.