TY  - BOOK
AU  - Ríos Manríquez,Martha
AU  - Citlalí Martínez Cíntora,Cinthya
AU  - García Esparza,Perla
TI  - Corporate Social Responsibility from the Perspective of Generation Z
PY  - 2026///.
							
N1  - 26
N2  - This article aims to analyze the influence of the ISO 26000 standard variables on Corporate Social Responsibility (CSR) from the perspective of Generation Z in companies located in Celaya, Guanajuato. A convenience sample of 51 employees from 51 companies was surveyed. Descriptive, correlational (Pearson’s chi-square), and multiple linear regression analyses were applied. The results indicate that most young workers perceive their companies as socially responsible. The proposed model suggests that all evaluated variables have a significant influence on CSR perception. Additionally, areas for improvement were identified in human rights and labor practices
UR  - https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2025-3-page-203?lang=en&redirect-ssocas=7080
ER  -