TY  - BOOK
AU  - Mellet,Kevin
TI  - Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p
PY  - 2024///.
							
N1  - 2
UR  - https://shs.cairn.info/revue-reseaux-2024-3-page-349?lang=fr&redirect-ssocas=7080
ER  -