TY  - BOOK
AU  - Bocquet,Anne-Marie
TI  - The implementation of a sustainable strategy - The case study of Biolait, SME involved in the sustainable development of the French organic milk supply-chain -
PY  - 2015///.
							
N1  - 27
N2  - Sustainable strategies (the most advanced stage of integration of sustainable development in the firm) imply a global, long term and proactive approach of environmental and social impacts. Most of the time, this approach is applied to multinational corporations’ context; but, more and more SMEs focus on sustainable development, in a national, regional or local level. Biolait, a group of organic milk producers in the Western France, is a representative case of a SME implementing a sustainable strategy, based on the development of the French organic milk supply-chain. The analysis of this case shows that responsibility issues play an important role (along with competitive issues), to explain the economic, environmental and social ambitions of the company
UR  - https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2015-2-page-133?lang=en
ER  -