TY - BOOK AU - Besanger,Serge AU - Roth,Fabrice TI - International orientation and financial performance: a matrix approach applied to the equipment sector PY - 2016///. N1 - 70 N2 - For over forty years, researchers have investigated the relationship between the internationalization of companies and their financial performance. While most studies point to the existence of a relationship, researchers disagree on the linearity, if any, and shape of the statistical curve. In this article, the relationship is examined using a matrix approach, with a statistical application to the electrical equipment sector. The results show the non-linearity of the link between financial performance (ROE) and international sales UR - https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2016-2-page-23?lang=en ER -