TY - BOOK AU - Tahar,Caroline TI - Business revenues for a public service: A paradoxical strategy? PY - 2018///. N1 - 43 N2 - This article explores how a hybrid organization can manage a service paradox related to its dual rationale of public service and client service. The service recipient is central in this issue: user according to its social mission, client according to its commercial rationale. Action-research highlights that their role is crucial in this contradiction resolution: they can be an external reference for internal players or an external player who overcomes the paradox through their consumption choice UR - https://shs.cairn.info/journal-revue-francaise-de-gestion-2018-5-page-77?lang=en ER -