TY  - BOOK
AU  - Okay,Aydemir
AU  - Okay, Aydemir
TI  - Trust in Communication Management
SN  - 9783653069594
PY  - 2016///
PB  - Peter Lang
N2  - This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research
UR  - https://international.scholarvox.com/netsen/book/88847712
ER  -