Kozakaï, Toshiaki

Paradoxical Effects of the Social Pressure in Antiracist Efforts: Two Intercultural Experiments in France and in Japan - 2006.


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This study explores some paradoxical effects of the social pressure in anti-racist efforts. Attitudes concerning foreigners as well as reactions to a pro-foreigner persuasion were compared between French and Japanese subjects. Unlike the Japanese for whom moral pressure against xenophobia is weaker, French subjects’ anti-racist morals lead them to manifest favorable opinions about foreigners. However, discrimination remains de facto, as an improved image of the foreigners entails a corresponding reinforcement of one’s own self-image (experiment 1), or the influence effect remains superficial for the French subjects (experiment 2).