@book{2212847,
	author = {Kasereka Sivunavirwa, Emmanuel and Kambale Sivunavirwa, Josué},
	title = {Integrated marketing communication: A strategic lever to strengthen perceived image and enhance customer retention in the insurance sector in the DRC},
	year = {2026.
							},
	note = {31},
	url = {https://shs.cairn.info/journal-revue-management-et-innovation-2026-1-page-135?lang=en&redirect-ssocas=7080}
}