TY  - BOOK
AU  - Alami,Sofia
AU  -  Rhouiri,Mouhcine
AU  -  Marghich,Abdellatif
TI  - Active resilience, the cornerstone of firm competitiveness in the post-COVID-19 era: Industrial sector companies in Morocco
PY  - 2021///.
							
N1  - 37
N2  - The objective of this article is to explore the new perception of competitiveness of Moroccan industrial companies in the post-crisis period, through an exploratory study of seven large industrial companies certified in Morocco from the perspective of resource-based theory (Barney 1991; 2001). To achieve this, we used a method of triangulation of data sources (interviews and other data sources) and two qualitative data analysis softwares (Nvivo V12 and IRaMuTeQ). The results showed that these companies seek to acquire a set of resources, reflecting an active resilience capacity essential to the development of a sustainable competitive advantage
UR  - https://shs.cairn.info/journal-revue-management-et-innovation-2021-2-page-135?lang=en
ER  -