TY  - BOOK
AU  - Al-Masri,Khaled
TI  - The rhetorical strategies used by institutional investors to bolster their legitimacy
PY  - 2020///.
							
N1  - 2
N2  - This article seeks to explore the rhetorical strategies used by institutional investors in order to recover their severely damaged legitimacy following the financial crisis of 2008. The results reveal a marked short-termism, as well as a very low awareness of social responsibility and the levels of financial sustainability and ethics that managers of institutional investors have or ought to have. Players in the financial sector have devoted only 5% of written publications to the management of social, relational, and sustainability risks. We find that discussions of social and environmental topics in reference material used by the French bank Société Générale are limited to rhetorical maneuvers aimed at dispersing social and financial pressure
UR  - https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2020-1-page-11?lang=en
ER  -