TY - BOOK AU - Rochas,Audrey TI - Gamification: An unexplored lever for talent retention in the digital age PY - 2020///. N1 - 11 N2 - This article aims to identify different ways to increase employee retention. More specifically, it targets generations X and Y, which are now working alongside each other, and addresses the need to rethink organizations to improve engagement while offering employees a fulfilling experience. Based on academic literature concerning employee engagement, the specificities of generations X and Y in the workplace, and the concept of gamification, this article proposes a positive, intergenerational system, based on gamification, that enhances loyalty toward the organization UR - https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2020-1-page-99?lang=en ER -