TY - BOOK AU - Blandin,Claire TI - On the radio and in magazines: Cross-media contents for the youth in the 1960s PY - 2013///. N1 - 29 N2 - Young baby-boomers were the first to become independent consumers of cultural programs. For them, the media landscape was no longer limited to a range of publications, but included novel, cross-media products. Three years after it was created, the radio show “Salut les copains” became a magazine. Photo stories, studio portraits, posters, and song lyrics provided a new depth to the myth of trending idols. This initiated the multimedia promotion of productions geared towards youth culture, which became well- developed over the following decades UR - https://shs.cairn.info/journal-le-temps-des-medias-2013-2-page-134?lang=en ER -