TY - BOOK AU - Aubrun,Frédéric AU - Monin,Chloé TI - Bowie: a Semiological Perspective on a Postmodern Iconographic Work PY - 2017///. N1 - 32 N2 - Throughout this paper, we aim to present an educational project—the Bowie Project—which we implemented at the Graphic Design School Aries, in Rhône-Alpes, to introduce students in graphic design to semiotic analysis. First, we will present the teaching method that we deployed; then we will explain why we chose David Bowie’s work as a corpus of study. Finally, we will return to the students’ semiotic analyses of their own work to propose an interpretative framework of Bowie’s work by using a semiotic approach. In this research paper, we would like to demonstrate the importance of analysing the signs and deconstructing meaning in graphic design professional training UR - https://shs.cairn.info/journal-volume-2017-2-page-137?lang=en ER -