TY  - BOOK
AU  - Braun,Thom
AU  - Braun, Thom
TI  - Philosophy of Branding : Great philosophers think brands
SN  - 9780749441937
PY  - 2004///
PB  - Kogan Page
N2  - Thom Braun takes us into the minds of some of the world’s greatest Western thinkers to find out what they might say about branding if they had been alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher’s "top tips", this unique book will resonate with all marketing and branding professionals
UR  - https://international.scholarvox.com/netsen/book/10159934
ER  -