TY  - BOOK
AU  - Bobrie,François
TI  - Sounds for the market. Semiotic perspectives for commercial sound design
PY  - 2017///.
							
N1  - 37
N2  - Market interactions involve dialogic discourses between market participants and operators of consumer practices. As a matter of principle, these speeches are multimodal. This study carries out a survey centered on the particular importance of sound perceptions in the effective realization of commercial exchanges. The first part proposes a semiotic definition of the perception of sound objects, based on the work of Jean-François Bordron. The second part examines the importance of sound objects in commercial discourses. In conclusion, it provides a possible framework for programming sound design actions in the various market sectors
UR  - https://shs.cairn.info/journal-communication-et-langages1-2017-3-page-89?lang=en&redirect-ssocas=7080
ER  -