TY - BOOK AU - Alloing,Camille TI - Producing fake news in order to engage algorithms and audiences: How do platforms make it possible to produce the real from the fake? PY - 2024///. N1 - 77 N2 - In order to study the online circulation of fake news, this article presents an infocommunicational analysis of the endogenous and automated processing of journalistic content on social media in a context of environmental controversies. Examining what is done with this content to engage audiences in supporting a cause allows us to define a typology of practices designed to both contextualize and circulate it. As journalistic content is itself standardized to maximize the audience on platforms, it becomes the best way to inform, engage, but also disinform, without necessarily having to reproduce it in a fake way. Online disinformation thus appears to be a consequence of the platformization of information and communication, which authorizes and even reinforces it UR - https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2023-S1-page-47?lang=en&redirect-ssocas=7080 ER -