TY - BOOK AU - Couvry,Camille AU - Braizaz,Marion TI - Optimizing one’s beauty, taking aesthetic control of one’s body: Success and failure in beauty pageants PY - 2019///. N1 - 48 N2 - Certain individuals from all social, gender, and age categories attribute a positive sense of well-being to their aesthetic practices. This article is based on a qualitative survey of the relationship to the body and appearance of women participating in beauty pageants in France, a space in which aesthetic optimization is institutionalized. It aims to explain to what extent beauty care practices constitute exemplary techniques for optimizing well-being, and more broadly self-optimization. After exploring the modalities of aesthetic optimization in beauty pageants, we look at two types of well-being—subjective and interactional—associated with aesthetic self-optimization. Then, we highlight situations in which the management of appearance comes up against certain limitations or fails to be a vector of satisfaction. In many social settings, self-optimization through aesthetics remains a source of social stigma UR - https://shs.cairn.info/journal-ethnologie-francaise-2019-4-page-687?lang=en&redirect-ssocas=7080 ER -