Gillon, Pascal <br/><br/>
Geopolitics of the Olympic system: recognition, strategies of influence, conflicts on the eve of the Paris Games 

 -  2024.<br/>							 
<br/><br/> 99 
<br/><br/> Sport is a tool of international relationship since dawn of twentieth century and still continues to be part of. As a dramatic and symbolic vehicle for “peaceful” confrontation between nations, it has particularly flourished during the Olympic Games, a globalized media event. This competition is the product of the Olympic system, which brings together a sporting sphere dominated by the IOC, an economic sphere made up of broadcasters and sponsors, a regulatory sphere including WADA and CAS, and external players such as states and NGOs who attempt to use the latter for geopolitical ends. Retaining control of the event has become essential for the IOC, which uses its right of recognition and its corollary, exclusion, to achieve this. In addition, it has had to develop economic and sports diplomacy in an attempt to counter certain strategies of influence attempted by other players. However, the “geopolitical cost of sport” is low for some players, leading to high levels of conflict at certain times.