TY  - BOOK
AU  - Utard,Jean-Michel
TI  - The hypothetical contribution of advertising to the value economy
PY  - 2006///.
							
N1  - 63
N2  - The belief that advertising is economically effective is widely shared by all the actors involved – advertisers, advertising agencies, consumers, lawmakers – even though there is no scientific or empirical evidence to prove it. Thus, the belief in the effectiveness of advertising seems to be a necessary illusion that has assumed the status of a myth thanks to the multiplicity of discourses that support it
UR  - https://shs.cairn.info/journal-hermes-la-revue-2006-1-page-93?lang=en&redirect-ssocas=7080
ER  -