López Díaz, Montserrat <br/><br/>
Euphemistic semantic neologisms on the topic of employment in times of financial crisis 

 -  2016.<br/>							 
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<br/><br/> This research studies the emergence of euphemistic semantic neologisms in the speech of the decision makers on employment, spread by the media. Forced to talk about difficulties, company leaders create euphemisms that reshape reality to try to convey in acceptable terms what would otherwise certainly cause rejection.