TY  - BOOK
AU  - Oruezabala,Gwenaëlle
AU  -  De Clarens,Pascal
AU  -  Peter,Simon G.
TI  - Crowdfunding in royalties and hybridization of business models in a sub-Saharan African context: A qualitative investigation
PY  - 2023///.
							
N1  - 28
N2  - This article explores the business models related to crowdfunding in royalties via platforms connecting contributors and entrepreneurial project owners from sub-Saharan Africa. The theoretical framework adopted is that of business models made operational with the concept of hybridization. Our mixed methodological approach combines an information benchmark, four semi-structured interviews with experts involved in royalty investment operations, and a confirmatory analysis based on 96 responses to an online questionnaire filled in by African entrepreneurs confronted with platform-based crowdfunding. Our results underline that the adaptations needed to launch small-scale entrepreneurial projects in the African context reflect new value-sharing approaches. We then suggest a hybrid business model that is built around investments that make sense to stakeholders interested in developing local businesses
UR  - https://shs.cairn.info/journal-marche-et-organisations-2023-3-page-115?lang=en&redirect-ssocas=7080
ER  -