TY  - BOOK
AU  - Notebaert,Jean-François
TI  - The addition of a virtual agent to a website: A discernible change in behavioral intentions and in the real behavior of the internet user
PY  - 2019///.
							
N1  - 5
N2  - Today, animated virtual agents are commonly used on the web. They are an interface favoring interaction between a company and internet users. With a first quantitative survey, this article will seek to define whether adding a virtual agent to a website positively impacts consumers’ confidence, satisfaction, and behavioral intentions. A second quantitative survey will then help analyze web users’ real behavior and the virtual agent’s influence over the time spent on a website and the cross-channel marketing strategy. To conclude, it will offer theoretical and management input regarding the use of virtual agents
UR  - https://shs.cairn.info/journal-management-et-avenir-2019-4-page-59?lang=en&redirect-ssocas=7080
ER  -