TY  - BOOK
AU  - Taliano-des Garets,Françoise
TI  - A coveted label for a territorial marketing challenge
PY  - 2023///.
							
N1  - 31
N2  - The “European Capital of Culture” label has become a truly coveted prize among cities. Seen as the Holy Grail of urban attractivity, cities are battling it out to obtain its well-known benefits: accelerated economic, touristic, and urban development, as well as enhanced cultural prestige. The European Union, for its part, is brandishing it in a bid to improve its image, still considered overly technocratic and bureaucratic
UR  - https://shs.cairn.info/journal-nectart-2023-2-page-94?lang=en&redirect-ssocas=7080
ER  -