Bensemmane, Sonia <br/><br/>
Well-being as an antecedent of customer orientation: test of an exploratory model 

 -  2019.<br/>							 
<br/><br/> 12 
<br/><br/> This article tests empirically the relationship between well-being at work and customer orientation. Drawing on social exchange theory, we hypothesize that the relationship between well-being and customer orientation is mediated by job satisfaction and organization affective commitment. The model is tested through two quantitative studies on samples of salespeople (n=161 and n=91). Results confirm the serial relationship between well-being, job satisfaction, affective organizational commitment and customer relationship. Theoretical and managerial implications are proposed.