TY  - BOOK
AU  - Peillon,Sophie
AU  -  Dubruc,Nadine
TI  - The role of organizational culture and structure in servitization: a longitudinal survey
PY  - 2023///.
							
N1  - 12
N2  - This article focuses on the role that organizational culture and structure play in the servitization of industrial firms. Based on a qualitative approach, we analyze the characteristics of the organizational culture and structure of a mid-cap company in which the service strategy has led to a significant development of service activities. We show that the development of service activities by industrial companies does not necessarily imply that they abandon their product-oriented culture, nor that they create a structure dedicated to services
UR  - https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2023-2-page-105?lang=en&redirect-ssocas=7080
ER  -