TY  - BOOK
AU  - Gafa,Yao
TI  - Customer orientation and sales performance in microfinance institutions in Togo: analysis of the role of sales force management
PY  - 2023///.
							
N1  - 13
N2  - This article aims to analyze the mediating role of sales force management between customer orientation and the sales performance of microfinance. Following a qualitative study with 12 managers, a quantitative survey was conducted with 253 managers. The results show that customer orientation positively influences sales performance and that sales force management plays a partial mediating role
UR  - https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2023-2-page-133?lang=en&redirect-ssocas=7080
ER  -