TY - BOOK AU - Cerón Islas,Heidy AU - Garnica González,Jaime AU - Pico González,Beatriz AU - Ramírez Ortega,Joel TI - Innovating the Business Model focused on the technological capabilities of human talent for service companies PY - 2023///. N1 - 22 N2 - The proposal of an innovation to the business model applicable to technology-based service companies, seeks to prevail over time in a sustainable way with business success; According to the desk review, innovation is based on: added value, on the strategic vision that generates competitive advantage and on the incorporation of innovations based on the technological capabilities of human capital (HC). The results contribute to the set of business models that collect the key actions defined to select the strategy. It is concluded that business models must be able to convert knowledge into economic value UR - https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2023-3-page-43?lang=en&redirect-ssocas=7080 ER -