TY  - BOOK
AU  - Boulay,Jacques
AU  -  Chanut,Odile
TI  - Franchisor-franchisee relationship and performance: narrative synthesis and perspectives
PY  - 2023///.
							
N1  - 52
N2  - The links between the quality of the franchise relationship and franchise performance has generated more than 40 empirical contributions between 2009 and 2020. Based on a triptych describing the franchise relationship as “a contractual relationship, a business relationship and an intuitu personae relationship”, we propose a narrative synthesis of this corpus. The contribution is twofold: to give meaning to this literature and to propose a series of research perspectives
UR  - https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2023-5-page-161?lang=en&redirect-ssocas=7080
ER  -