TY - BOOK AU - Vitiello,Thomas AU - Cautrès,Bruno AU - Martigny,Vincent AU - Strudel,Sylvie AU - Krouwel,André TI - Seeing right through the campaign PY - 2018///. N1 - 23 N2 - Drawing on a dataset collected through the online Voting Advice Application (VAA) of La Boussole présidentielle®, this article analyses the dynamics in the first ever primary election campaign of the French right and centre. Our analyses show that, in a context of substantial within-party polarization between candidates, François Fillon emerged as a middle-ground candidate between the relatively centrist Alain Juppé’s and the more radical right-wing stances of Nicolas Sarkozy. The article also highlights the pre-eminence of François Fillon’s image, and in particular his ability to appear “presidential” during the campaign, a major factor for his victory. Such conclusions emphasise the significance of campaign dynamics over policy issues in primary elections UR - https://shs.cairn.info/journal-revue-francaise-de-science-politique-2017-6-page-1131?lang=en&redirect-ssocas=7080 ER -