TY - BOOK AU - ChĂȘne,Anne-Claire AU - Le Goff,Joan TI - Can companies trust the concept of trust? PY - 2017///. N1 - 76 N2 - Using control to build trust in organizations? No way! And yet. . . This research, conducted with employees and managers of an organization that has chosen trust as an organizational principle, invites us to consider how control makes it possible to develop not a paradoxical trust, but an assured trust. This requires a combination of a positive view of the individual and a willingness to embrace risk rather than control it, allowing control to be used cooperatively for the common good UR - https://shs.cairn.info/journal-revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisati-2017-56-page-185?lang=en&redirect-ssocas=7080 ER -