TY - BOOK AU - Piot-Tricoire,Françoise TI - Fashion, this Religion PY - 2015///. N1 - 72 N2 - While religious and political imaginaries are among the most powerful societal imaginaries, religious and political institutions have lost their strength of conviction and their ability to offer individuals an ideal horizon, a common unifying and mobilizing project. The question arises of the reinvestment of the mûthos, whose functions are essential in the functioning of a society. Institutional destruction worsens social institutions, which no longer present a sacred character. The homo religiosus is then brought to reinvest the religare in the other spheres of social and economic life. Fashion appears as a secular religion, from experience of the sacred by the faithful to its administration by the clergy, the liturgy, the places, the sacred characters, the presence of mythological narratives, and myth rationalized in consumerist doctrine. Postmodern society is experiencing a kind of economic sublimation by moving the sacred to the sector of consumption of goods and is therefore trying to re-enchant the world UR - https://shs.cairn.info/journal-societes-2014-4-page-125?lang=en&redirect-ssocas=7080 ER -