Blumer, Herbert <br/><br/>
Shaping mass behavior through cinema (1935) 

 -  2024.<br/>							 
<br/><br/> 10 
<br/><br/> Mass behavior is an aggregate of collective choices, choices that can be shaped, for instance, by the cinema, which molds viewers' imaginations through extra-local culture and vicarious access to other social worlds. Does cinema-going prepare people for a new order of life via the development of new tastes?