Allard, Laurence

#Foodporn, a hashtag with a complex flavor: From the “meal gaze” to platform cooperativism - 2022.


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This article, at the crossroads of visual culture, media studies, and cultural studies, explores the following two questions: First, how is a “meal gaze” formed on social media? Second, how do these ways of seeing mask other power relations, in particular through the development of digital labor and an on-demand economy of mobile applications in the FoodTech sector? The authors mobilize qualitative corpora such as multimodal content from Instagram and quantitative data from influence metrics tools.