TY  - BOOK
AU  - Karpik,Lucien
TI  - The Role of Reputation in Product Choice
PY  - 2013///.
							
N1  - 88
N2  - This article explores the role of reputation in the choice of goods. Far from being all comparable on a unique scale, goods, especially luxury goods, belong to two distinct universes : standard goods and singular goods. This hypothesis implies that all we say and think about goods is divided into two theoretical classes. I will show this point by analyzing the reputation of products, of markets judgment devices and the relation between trust and reputation
UR  - https://shs.cairn.info/journal-communications-2013-2-page-121?lang=en&redirect-ssocas=7080
ER  -