TY - BOOK AU - Collin-Lachaud,Isabelle AU - Michel,Géraldine TI - Décisions Marketing: A collective adventure to conquer new territories PY - 2021///. N1 - 41 UR - https://shs.cairn.info/journal-decisions-marketing-2021-2-page-142?lang=en&redirect-ssocas=7080 ER -