TY  - BOOK
AU  - Chambolle,Claire
AU  -  Giraud-Héraud,Éric
TI  - Quality Certification through a Registered Designation of Origin: An Analytical Model
PY  - 2003///.
							
N1  - 7
N2  - International competition on the wine market is characterised by a disparity of strategies applied by producers and wine-producing regions. We provide a theoretical analysis of the producers’ choice between the two main brand strategies: a private brand name and a brand carrying a public certification such as the French “Appellation d’Origine Contrôlée” (AOC). We show that the latter can be profitable by comparison with the private brand name strategy. However, such a system can lead to underinvestment in quality that can reduce consumer’s surplus
UR  - https://shs.cairn.info/journal-economie-et-prevision-1-2003-3-page-83?lang=en&redirect-ssocas=7080
ER  -