Dejean, Sylvain <br/><br/>
Is “Free” the Future of Digital Markets? An Assessment of the Willingness to Pay for Online Video Consumption 

 -  2011.<br/>							 
<br/><br/> 98 
<br/><br/> This paper aims to assess the willingness to pay for online video content in a context where consumers enjoy free content. Using survey data, we find that the online and offline consumptions of video content are interconnected. Our findings also suggest that a viable business model of online video service should break the current chronology of the media and offer a large catalog of content covering both hits or best sellers and the long tail that takes into account the heterogeneous preferences and needs of consumers.