TY  - BOOK
AU  - Dejean,Sylvain
AU  -  Pénard,Thierry
AU  -  Suire,Raphaël
TI  - Is “Free” the Future of Digital Markets? An Assessment of the Willingness to Pay for Online Video Consumption
PY  - 2011///.
							
N1  - 98
N2  - This paper aims to assess the willingness to pay for online video content in a context where consumers enjoy free content. Using survey data, we find that the online and offline consumptions of video content are interconnected. Our findings also suggest that a viable business model of online video service should break the current chronology of the media and offer a large catalog of content covering both hits or best sellers and the long tail that takes into account the heterogeneous preferences and needs of consumers
UR  - https://shs.cairn.info/journal-economie-et-prevision-1-2010-3-page-15?lang=en&redirect-ssocas=7080
ER  -