TY  - BOOK
AU  - Schmitt,Laurie
TI  - "Transmedia," a Promotional "Label" of Cultural Industries Still at the Experimental Stage
PY  - 2016///.
							
N1  - 4
N2  - "Transmedia" is not just about writing (Jenkins, 2006), it is also a discourse constructed by plural actors from different cultural industries in a collaborative situation. These industries include the film, audiovisual, news, and video games industries. "Transmedia" is considered here from the political economy approach of communication. Thus, we pay attention to the strategies of the players behind the design, production, and spread of so-called "transmedia" devices. We will see how "transmedia" is a promotional "label" of cultural industries that are still at the experimental stage
UR  - https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2015-1-page-5?lang=en&redirect-ssocas=7080
ER  -