TY - BOOK AU - Bouchardon,Serge AU - Cailleau,Isabelle AU - Crozat,Stéphane AU - Bachimont,Bruno AU - Thibaud,Hulin TI - Exploring Multimedia Writing PY - 2012///. N1 - 49 N2 - In this article, we shall pose the question of multimedia writing and of its specificities. Does multimedia open a new realm of possibilities for writing? Our approach is based on a theory of the Digital which offers a three level model of multimedia writing. We shall use this conceptual approach to analyse the professional editorial practices at the National Audiovisual Institute UR - https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2011-hs3-page-2?lang=en&redirect-ssocas=7080 ER -